Shanghai World Expo 2010 World's Fair - Universal Exposition

Expo 2010, officially Expo 2010 Shanghai China (simplified Chinese: 中国2010年上海世界博览会; traditional Chinese: 中國2010年上海世界博覽會; pinyin: Zhōngguó Èrlíngyīlíng Nián Shànghǎi Shìjìe Bólǎnhuì) is being held on both banks of the Huangpu River in the city of Shanghai, China, from May 1 to October 31, 2010. It is a World Expo in the tradition of international fairs and expositions. The theme of the exposition is "Better City – Better Life" and signifies Shanghai's new status in the 21st century as the "next great world city". The expo Logo features the Chinese character 世 ('world', Chinese "shì") modified to represent three people together with the 2010 date. It is the most expensive Expo in the history of the world's fairs. The Shanghai World Expo is also the largest World's Fair site ever at 5.28 square km.

More than 190 countries and more than 50 international organizations have registered to participate in the Shanghai World Expo, the largest ever. China expects to receive almost 100 foreign leaders and millions of people from across the world to come and visit the World Expo. More than 70–100 million visitors are expected to visit the expo, the largest in history.

Brief intro to World Expo 2010 Shanghai China

World Expositions are galleries of human inspirations and thoughts. Since 1851 when the Great Exhibition of Industries of All Nations was held in London, the World Expositions have attained increasing prominence as grand events for economic, scientific, technological and cultural exchanges, serving as an important platform for displaying historical experience, exchanging innovative ideas, demonstrating esprit de corps and looking to the future.

World Expositions are galleries of human inspirations and thoughts. Since 1851 when the Great Exhibition of Industries of All Nations was held in London, the World Expositions have attained increasing prominence as grand events for economic, scientific, technological and cultural exchanges, serving as an important platform for displaying historical experience, exchanging innovative ideas, demonstrating esprit de corps and looking to the future.

With a long civilisation, China favours international exchange and loves world peace. China owes its successful bid for the World Exposition in 2010 to the international community's support for and confidence in its reform and opening-up. The Exposition will be the first registered World Exposition in a developing country, which gives expression to the expectations the world's people place on China's future development.

So what will Expo 2010 Shanghai China deliver to the world? There is no doubt the Chinese people will present to the world a successful, splendid and unforgettable exposition.

Expo 2010 Shanghai China will be a great event to explore the full potential of urban life in the 21st century and a significant period in urban evolution. Fifty-five percent of the world population is expected to live in cities by the year 2010. The prospect of future urban life, a subject of global interest, concerns all nations, developed or less developed, and their people. Being the first World Exposition on the theme of city, Exposition 2010 will attract governments and people from across the world, focusing on the theme "Better City, Better Life." For its 184 days, participants will display urban civilisation to the full extent, exchange their experiences of urban development, disseminate advanced notions on cities and explore new approaches to human habitat, lifestyle and working conditions in the new century. They will learn how to create an eco-friendly society and maintain the sustainable development of human beings.

Expo 2010 Shanghai China will centre on innovation and interaction. Innovation is the soul, while cultural interaction is an important mission of the World Expositions. In the new era, Expo 2010 Shanghai China will contribute to human-centred development, scientific and technological innovation, cultural diversity and win-win cooperation for a better future, thus composing a melody with the key notes of highlighting innovation and interaction in the new century.

Expo 2010 Shanghai China will also be a grand international gathering. On the one hand, we shall endeavour to attract about 200 nations and international organisations to take part in the exhibition as well as 70 million visitors from home and abroad, ensuring the widest possible participation in the history of the World Expositions. On the other hand, we will put Expo 2010 Shanghai China in a global perspective and do our best to encourage the participation and gain the understanding and support of various countries and peoples, in order to turn Expo 2010 Shanghai China into a happy reunion of people from all over the world.

In addition, Expo 2010 Shanghai China will offer a wonderful opportunity for cross-culture dialogues. Before the conclusion of the Exposition, a "Shanghai Declaration" will be issued. This declaration, hopefully a milestone in the history of the World Expositions, will epitomise the insights to be offered by the participants and embody people's ideas for future cooperation and development and extensive common aspirations, thereby leaving a rich spiritual legacy of urban development to people throughout the world.

The Chinese Government will go to great lengths to make Expo 2010 Shanghai China a special event that carries on traditions and opens a new vista into the future. Our motto is: "Keeping in mind the next 60 years' development while preparing for the six months' Exposition." We count on the continuing attention, support and participation of all the peace-loving countries.

Theme

The theme of Expo 2010 is "Better City, Better Life," representing the common wish of the whole humankind for a better living in future urban environments. This theme represents a central concern of the international community for future policy making, urban strategies and sustainable development. In 1800, 2% of the global population lived in cities. In 1950, the figure raised to 29%, in 2000, almost half the world population moved into cities, and by 2010, as estimated by the United Nations, the urban population will account for 55% of the total human population.

The quest for a better life has run through the urban history of mankind. Through different sub-themes, Expo 2010 will create blueprints for future cities and harmonious urban life styles, providing an extraordinary educational and entertaining platform for visitors of all nations:

• Blending of diverse cultures in the city
• Economic prosperity in the city
• Innovations of science and technology in the city
• Remodelling of communities in the city
• Interactions between urban and rural areas

Expo Emblem

The emblem, depicting the image of three people-you, me, him/her holding hands together, symbolizes the big family of mankind. Inspired by the shape of the Chinese character"世"(meaning the world), the design conveys the organizers' wish to host an Expo which is of global scale and which showcases the diversified urban cultures of the world.

Mascot

Haibao is the mascot of the Shanghai Expo 2010. It means treasure of the sea. It is based on the Chinese character for man or person, "人". Some say that Haibao resembles Gumby, but the expo's secretariat said that it is an original design chosen through a competition and they had never heard of Gumby.

Designing concept of the mascot

Like the mascots for huge worldwide events such as Olympics and World Cup, the mascot of World Expo is very important for interpreting the theme and expressing the culture. The emblems and images of past World Expos have turned into the unique intangible legacy. The World Expo mascots have not only become the representatives of Expo images, but also embody the culture and spirit of hosting countries and cities.

Mascot, as the symbol featuring the hosting country, will embody the history, development, culture, concept and social background of the country and will play an important role in the communication in political, economical and cultural fields.

Opening ceremony

The opening ceremony was held in the evening of April 30, 2010, with the attendance of dozens of world leaders. The ceremony consisted of an indoor and outdoor component. Jackie Chan, Lang Lang, and Andrea Bocelli were among the performers in the indoor component. The event featured an outdoor display of fireworks, lasers, and dancing fountains after a performance by singers and dancers. The outdoor ceremony was produced David Atkins Enterprises. 6,000 LED balls were floated into the Huangpu river representing fish. Organisers called the outdoor show "the largest searchlight display in history, the largest collection of multi-coloured laser firepower ever assembled in one place, the world’s largest LED screen, one of the largest dancing water fountains ever, and the “largest light show ever attempted”." President Hu Jintao declared the opening of the Shanghai World Expo.

China Pavilion

The main structure of the China Pavilion, "The Crown of the East," has a distinctive roof, made of traditional dougong or brackets, which date back more than 2,000 years. The dougong style features wooden brackets fixed layer upon layer between the top of a column and a crossbeam. This unique structural component of interlocking wooden brackets is one of the most important elements in traditional Chinese architecture. Dougong was widely used in the Spring and Autumn Period (770 BC-467 BC).

The contour design of the pavilion is based on the concept of "Oriental Crown, Splendid China, Ample Barn, and Rich People," to express the spirit and disposition of Chinese culture. The pavilion will have a core exhibition area on the top floor, an experience area on the second and a functional area on the first. China's achievements in urban development from ancient to modern times will be the core theme of the pavilion.